We have discussed our ideas for the semester paper with Antal, one by one. My idea was to write about low-budget comercials, that they can be as effective as any other high quality ones, because sometimes everything depends on one idea. The point is to make the viewer feel good and intrigue.
I have learnt during my internship that advertisements should always be exciting and get to the point through immediately, because it allows you to demonstrate your benefits of ownership.
But, I am more fascinated about Coca-Cola commercials, and its advertising methods.
That's why I have changed my mind and start to read more about how they built up their campaigns, and how they started from the begining.
Numerous campaigns were introduced over last years. Appealing to people's enjoyment of the cola taste and the refreshment it provides, the commercials used a variety of approaches—humor, music, stories, animation—in an effort to build on the emotional connection between
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